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When Cultures Clash: Navigating Intercultural Challenges as a CRO
As a Chief Revenue Officer (CRO) in a globalized world, you likely oversee teams from different cultures. You’ve mastered product-market fit and sales funnels, but have you considered the impact of cultural fit? Looking back, I realize that cultural differences are the hidden source of many of the management difficulties encountered by CROs operating internationally. Read more
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Is Your Sales Methodology Aligned with Your Business?
In the fiercely competitive landscape of software vendors, the choice of a sales methodology can make or break a business. Throughout my career, I’ve had the opportunity to work with a variety of sales techniques, prompting me to question their respective merits. Too often, businesses select a methodology based on the latest trends or the… Read more
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Continental Europe Unplugged: What Every CRO Needs to Know About Software Expansion
Expanding a software startup into Europe might sound like the next logical step for growth, but it’s not as simple as setting up shop and expecting the revenue to flow in. There’s a lot at stake between managing cultural intricacies, complying with local laws, and understanding market dynamics. Are you prepared to make informed decisions, Read more
Go-To-Market Europe 