As a Chief Revenue Officer (CRO) in a globalized world, you likely oversee teams from different cultures. You’ve mastered product-market fit and sales funnels, but have you considered the impact of cultural fit? Looking back, I realize that cultural differences are the hidden source of many of the management difficulties encountered by CROs operating internationally.…

Expanding a software startup into Europe might sound like the next logical step for growth, but it’s not as simple as setting up shop and expecting the revenue to flow in. There’s a lot at stake between managing cultural intricacies, complying with local laws, and understanding market dynamics. Are you prepared to make informed decisions,…